Are you an uprising business looking forward to making an impactful mark in the digital world market?
Make the best use of these easy product photography ideas and establish the firmness of your business with unexpected sales.
Over the past couple of years, the world has witnessed a massive emergence of start-ups. Mostly, these startups operate on digital platforms, which has influenced the shopping patterns of the populace. The developing interest and trust of people in online products is evident, giving a clear idea that they are attracted to the appealing visuals of the product. Thus, it becomes extremely important for businesses, especially start-ups, to offer the target audience an eye-catching image of the product to convert them into potential customers. In doing so, easy product photography ideas have emerged as the perfect solution.
Effect Of Quality Photography On E-Commerce Sale:
From the report of an independent survey, it is evident that most people negatively respond to buying the product when a product image is unavailable or of poor quality on the e-commerce site. This not only affects the sales of the product but hampers the image of the brand, too. If any online store is facing a sharp downfall in sales of the product, then there must be a major possibility of ineffective photoshoots of the product.
For the effective functioning of the startups, easy product photography ideas not only help them with better sales of the product on a digital platform but also (if property curated) help the startups narrate the journey and evolution of the product. It establishes the product’s aura and quality photography boosts e-commerce sales, which is favorable for establishing a start-up’s reputation in the ever-evolving digital market.
Product photography is an essential element for the growth of startups. To attain a better result from the product visuals, let’s discuss the top 7 easy product photography ideas.
a) Natural Light Photography
In order to enhance the appeal of the product, it is crucial to have a proper light. In the full artificial lighting option, natural light sources have never failed the product’s business owners. When the product’s visuals are captured in the sunlight, it helps the audience obtain a clear idea of the product and its quality. Additionally, when a product is photographed under proper lighting, it eliminates the problem of editing and quality modification of the image.
B) Use Different Angles
To make the appearance of the product more attractive, every angle of the product should be taken into consideration. It is easy product photography ideas that help the audience get an exact idea of the product from every angle. It also offers the photographer many click-through options to showcase their creativity.
C) Best Use Of Plane Background
Designer and drawn-out pattern backgrounds can be disturbing if they capture a clear image of the product. It dilutes the actual colour and appearance of the product. To do so, set up your products near a large window or outdoor environment with soft, diffused light. Steer clear of direct sunlight since it can cast unpleasant shadows.
D) Maintaining Balance is Important
A perfect shot combines proper focus, angle, and hue. In the process of obtaining an ideal short, it is important to have a proper knowledge of balancing the three. Without any three, the final output may be ineffective at creating an impression on the target audience.
e) Set-Up Your Product
Setting up your product under the easy product photography ideas might take a few tries to nail the angle, lighting, and position. Put your product in front of the backdrop, ensuring it’s centered on a flat, steady surface like a table or chair. For example, for jewelry and accessories, a display bust can work well. If your item has labels or unique designs, you might need time to get it perfectly centred.
F) Unveil The Best Feature Of Smartphone
In order to obtain the best shot, having a state-of-the-art camera is not a mandatory option. One with the skill and easy product photography ideas offers the user an exceptional result with the help of a smartphone. There are several high-quality phones available in the market that offer the user the clear shot photography feature that matches the perfection level with the DSR. Thus, unveil the best option for your phone and unlock its best properties.
G) Check before final approval
To see your photos more clearly, upload them to your computer. Your camera’s back is seldom very accurate. I suggest using Adobe Lightroom to organise all your images. It can also do almost all of your editing except very advanced processes. It’s highly likely that you will need to make some tweaks to the photographs in order to reach the desired outcome.
How to Take Product Photos on a Simple Background
Let’s break down the simple steps for snapping great product pictures that allay best with easy product photography ideas.
Step 1: Get Your Table Ready
Position your table by the window.
Turn off other lights in the room.
Avoid direct sunlight on your setup.
Step 2: Set Up the Backdrop
Make your backdrop vertical.
Attach it to a wall or use bricks.
Place your product at the centre.
Step 3: Configure Your Camera
Adjust camera settings.
Use auto-white balance.
Turn off the flash.
Pick the highest image quality.
Set ISO to 100.
Step 4: Adjust Exposure
Choose Manual mode (M).
Use a high f/stop for depth.
Adjust shutter speed for brightness.
Check the histogram for exposure.
Step 5: Zoom In
Avoid digital zoom.
Use optical zoom for clarity.
Step 6: Arrange Your Product
Perfect product placement.
Step 7: Use a Reflector Card
Bounce light with a white card.
Try different angles.
Step 8: Take and Review
Take the shot.
Assess your work.
Experiment and improve.
Step 9: Post-Production
Upload images to your computer.
Edit with software like Adobe Lightroom.
Adjust and fine-tune your pictures.
Step 10: Retouch Your Photos
Ensure proper exposure.
Get your images retouched.
Consider outsourcing for professional results.
By following these steps, you’ll capture top-notch product photos effortlessly. Happy snapping!
Conclusion
So, we have reached a point where it is evident that they, with the perfect knowledge and possessed skill, hold the better opportunity at obtaining the best short. Photographers can elevate marketing content with compelling visuals. Photography captures attention, conveying brand stories, product features, and emotions effectively. Additionally, in doing so, easy product photography ideas act beneficial in every aspect. So, if you have a product that needs to strike hard into your audience’s feed, we are the ones you need. Contact us today and seek the best services that will be a fruitful move for your startup.