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Introduction: Everyone dreams of receiving a romantic proposal from their significant other. It resembles a childhood fantasy coming to pass. It really is a
The world’s smartest and most tech-savvy generation is GEN Z. By 2024, there will be around 69 million general jars in the US, or 20.69% of the country’s total population. This generation is your business’s future customer. Can your brand’s story hook Gen Z in seconds? How can you hook Gen Z in 1 second with your brand story?
A large part of the use of this technology is Gen Z. More than 94% of this generation uses the internet, with many spending more than 4 hours a day on it. As technology has made our business much easier, business competition has also increased. In this technology-friendly world, business needs to think a few more steps into the future to keep itself ahead. Technology-based marketing is the only way to survive in a technology friendly world.
But how to turn Gen Z into fans? How to stay ahead of the rest? How to think out of the box? Today’s article is for you to answer these questions that will help you grow your business and keep it ahead of the rest.
Let’s discuss strategies to grow your business through a story.
Joseph Deigh has been in the business of making customized t-shirts for youth for five years. It has five outlets in in different regions, United States। he also sells his t-shirts through various content on the website and social media. But for a long time, his company has been losing a lot. Advertising and marketing are not getting responses. As before, customers are not buying t-shirts online or from outlets.
Not only Joseph, but many people do not get a response from marketing or science because they are not able to reach the right customers. In this competitive market, you need out-of-the-box marketing strategies and an understanding of customer preferences and customer preferences to meet your target audience. The customer is the leading and first force of the business. It is essential to select the right customer through products and services, as well as to gain customer trust and meet their needs. With the right solutions, growing a business is as easy as water.
That’s why John Romero said
“In marketing I’ve seen only one strategy that can’t miss: to market to your best customers first.” —John Romero.
So how does Joseph understand the needs of his customers and market conncetion to them?
What is Gen Z’s relationship with social media?
First, we need to know who Joseph’s customers are Generation Z, born between 1997 and 2012, is the most tech-savvy generation in this technology era. According to research, 68.6 million to 69.3 million Generation Z people live in America. Who make up 20% of the total population of America. This generation is joined by Generation Alpha, which was born after 2012. Since Joseph’s company is targeting youth, Generation Z is the main target of his company. Not only that, but also in the field of other businesses, those who will target Generation Z for marketing will be ahead of the rest in the business if they can do proper marketing by understanding the needs of this generation.
First of all, I have said that Generation Z is ahead of the rest in using technology. That’s why they use social media for communication an Zcd entertainment. Let’s take a look at how they use social media.
Gen Z Social Media Statistics
Social media is Gen Z’s playground.
According to 2024 research from Later’s research team, 73% of Gen Z spend more than three hours daily on social platforms.Although their platform preferences may shift over time, Instagram, TikTok, and YouTube are the core places where they engage, discover products, and connect with creators.
After seeing this study report, it may come to everyone’s mind then how other generations whose business target audience use their social media. What is the difference between Generation Z and them? The following text will answer your question.
What are the generational differences in social media use?
In the world of social media, we’ve long been informed that Facebook is now only used by “old people.” Millennials and Gen Z have shifted to sites like Instagram, Snapchat, and YouTube, maybe because they are tired of seeing individuals vent about their personal politics. 65% of young people in the US between the ages of 13 and 21 check Instagram everyday, while 62% use YouTube daily, according to a Business Insider poll (although one that only included 1,884 respondents). Only 34% of people used Facebook every day, and only 23% used Twitter.
We’ve long been told in the social media industry that Facebook is now exclusively utilised by “old people.” Perhaps fed up with people ranting about their own politics, millennials and Gen Z have turned to platforms like YouTube, Instagram, and Snapchat. According to a Business Insider survey, 62% of US youths between the ages of 13 and 21 use YouTube daily, while 65% of them check Instagram daily. However, the survey only contained 1,884 respondents. Just 23% of individuals used Twitter daily, while only 34% of people utilised Facebook daily.
Now, another new study is highlighting the popularity of visual content. A new survey from the business website The Manifest reports that 89% of Gen Zers use YouTube, 74% use Instagram, and 68% use Snapchat on a weekly basis.
This discussion shows why Generation Z is an important customer for Joseph’s business. Not only Joseph but important for all those who are doing business targeting youth as customers.
Now another question in everyone’s mind now? Joseph is doing content marketing on social media but why is his sales not increasing?
“How can you build a house without a blueprint? The answer is: you can’t. In the same way, a video without a storyboard is like a house without a foundation.”
-Han Lung
Everyone will agree with Han Lung’s words because video marketing is the most powerful marketing tool.
Want to Turn Gen Z into Fans? Here’s the Content They Love
Strategies for Connecting with Gen Z
Short video
Gen Z prefers short videos. Platforms like TikTok and Instagram are ideal to hook Gen Z with videos and drive engagement. This type of video is very effective in attracting attention quickly. About 50% of Gen Z watch video content daily and make purchasing decisions.
(22) “Tower Bridge Transformed: Nike’s Augmented Reality Chelsea T-shirt Ad” – YouTube
Interactive content and AR VR.
Gen Z prefers content that allows them to interact, such as polls and quizzes. About 60% of Gen Z prefer brands that offer fun and interactive experiences. AR tshirt can be a new strategy and new technology to stay ahead of the competition. Its use creates a strong relationship between the brand and the customer. These innovative techniques can help your brand hook Gen Z with videos that they can engage with directly.
User reviews
Gen Z trusts the word of their peers more than regular advertising—such as reviews and posts from other customers. About 79% of Gen Z say this type of content influences their purchase decisions. it’s the best way to hook Gen Z with videos that resonate emotionally.
Real storytelling
This generation values real things. They want brands to share real stories and be honest about their values. About 70% of Gen Z prefer brands that communicate openly and honestly.
Visual contentDesigning polo shirts since 1933 | Lacoste
visual content
Gen Z is more attracted to visual content—like infographics, memes, and colorful pictures. Since our brain processes visuals quickly, using images to video can easily capture their attention.
Information and data
Incorporate Data and Facts
Including interesting facts or data makes content more interesting for Gen Z. When brands back up their claims with real data, they appreciate it. For example, “US adults watch an average of five hours of video per day”—data like this helps reinforce a point. It is clear from this discussion that in order to stay ahead in the competitive market, it is necessary to understand the needs of the customers and do marketing according to their preferences. Since Gen Z loves social media technology. you can hook Gen Z with videos and stand out in the competitive market
Making this kind of video requires proper planning, storytelling video script and professional cinematographer. Beige Video can be the only best choice for you who understand your audience needs and create videos for you whenever and wherever you want.
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