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Engagement Photo Session Tips: A Comprehensive Guide
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Are you looking for 7 creative Black Friday video ideas to supercharge your marketing campaign? In 2023, Black Friday broke records with $9.8 billion in sales, proving how impactful innovative marketing strategies can be. Stores welcomed an estimated 76.2 million shoppers, while 90.6 million chose the convenience of shopping online. For the first time this year, mobile phones played an imperative role in driving online purchases, accounting for 51.1% of purchases.
This means that, in future Black Friday campaigns, retailers have to develop innovative marketing strategies that will capture consumers’ attention. Where 75% of the shoppers are from Gen Z and repeat purchases increased by 180%, brands must get creative in connecting with audiences and stimulating loyalty. Besides, only 30% of the shoppers felt that the discounts would give them value, meaning businesses still have more work to do in improving their deals. Sales fire – Black Friday 2023: Data, Insights, and Trends
To help your brand cut through the noise this competitive season, we have created 7 creative video ideas to engage your audience and take your Black Friday sales to the next level. Innovative ideas that actually will make your brand pop on one of the biggest shopping days of the year, let’s dive in into these video ideas for a successful Black Friday campaign!
Videos work wonders in Black Friday marketing. Attention is grasped in the twinkling of an eye, and messages are crystal clear. Moreover, according to a study, one remembers 95% of what he sees in a video and only 10% of what he reads. That makes video brilliant, for it helps customers understand your products better and thus increases the possibility of purchasing them.
Videos also establish trust within the target audience. Customers feel way more confident in their choice of purchase once they see other consumers using your brand’s products or hear great feedback about previous shoppers—something crucial on Black Friday, when a huge fight will be up for the best offers.
Small teaser videos build anticipation by providing a sneak peek into your Black Friday deals.
Format: 10-15-second clips with suspenseful music.
Goal: Teaser videos can increase views by 15%.
Publishing behind-the-scenes content humanizes your brand and builds trust through showcasing the effort going into putting your deals together.
Benefit: About 70% of customers feel more connected to brands that show their processes.
Countdown videos build anticipation and remind customers of the upcoming sale.
Product demos show off product features, answer customer questions, and let them buy with confidence.
Stats: 80% of shoppers feel more confident in buying after watching a demo, especially for complex products.
Testimonial videos introduce happy customers and help establish credibility to improve brand trust.
Impacts- Customer testimonial videos can increase new-customer purchase intent up to 97%
Unboxing videos show how the products are packaged and build anticipation
Benefit: Unboxing videos receive 40% more views and make people curious about how good the product is
Influencers spread the word for your Black Friday deals through their reach and credibility.7. Campaigns with Influencers. Influencers come in handy to spread the deals on your Black Friday offers through their trust and reach.
Gymshark, known for its limited discounts, teamed with influencers such as KSI and Behzinga for their Black Friday sale and utilized the hashtag #BigDealEnergy to promote it.
They focused on creating engaging video content for a variety of platforms, including Instagram and YouTube, where they used famous songs to create viral moments.
Gymshark’s strategy used built-in buzz and viral content to engage both existing and future consumers with comedy and dependability. The multi-platform approach achieved wide reach and great engagement.
The campaign was so successful that consumers and lesser makers created videos to reflect on it months later.
Video marketing can also give any brand a lead in this rigorous race of Black Friday. From teasers to flash sales, it will play a significant role in stirring excitement among customers towards taking positive action for conversions. Align your video strategy to customer needs, and you’ll see the most out of Black Friday toward valuable sales growth.
Amid the intense competition of Black Friday, using video marketing can give any brand a distinct advantage. From teasers to flash sales, video content excites customers and drives conversions. Align your video strategy with customer needs, and maximize your Black Friday success. Ready to elevate your Black Friday campaign? Book your shoot with Beige today!
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